Dealership Expansion through "Add Points" and More

The Challenge: The dealer seeks rapid expansion by partnering with additional OEMs to enhance profitability and market presence.

The Solution: Leverage OEM connections and expertise to formulate a strategy for identifying potential OEMs and other approaches to expand dealer footprint, enhance visibility, and boost the bottom line.

The Results: Principal Consultant Lynn Howard, Sr., leveraged his vast OEM connections and expertise to develop a plan that successfully established three "add points" and 10 external collision and service centers for two electric vehicle OEMs in just 14 months. Meanwhile, Lynn Howard, Jr., the other half of this dynamic duo, enhanced the ICE and EV customer education processes and organized his annual marathon participation to raise funds for the dealership’s cancer research foundation.